after battling the Final Cut monster for way too many hours, my latest video blog is up. This week: Harto in My Kitchen, Pitching Freddie Wong, 7 Minutes in Heaven, Viral Mashups and of course there’s something to show your mother.
Well hello there, Hannah Hart (MyHarto), since you’re in my kitchen, a toast of whisky is in order!
Next week in LA: The DigiTour DeBriefed at the Tubefilter Web Video Meetup.
Featuring DeStorm, MysteryGuitarMan, Sarah Evershed and Dave Days.
Wednesday May 18 at 7:00 PM. Be there.
Guess what? The next Tubefilter Meetup is coming up soon.. http://may2011-tubefilter.eventbrite.com/
Check out the recap video from the latest Tubefilter Hollywood Web TV Meetup (above). Thanks again to our killer speakers: TheFineBros, RecklessTortugua, BarelyPolitical and George Strompolos.
we’re throwing a little party at SXSW this Friday. heading to Austin? RSVP while you still can.
Tubefilter’s Marc Hustvedt is heading to OMMA Global up in San Francisco next month to lead a panel all about the big deals in branded entertainment. March 1st. Come join us, kiddos! (it’s free for MediaPost members)
Brands, Content and Distribution: The Holy Trinity in Branded Entertainment
Winning deals in branded entertainment on the web usually entail smart packaging around the “holy trinity” of content, brand and distribution. With the major online networks like Hulu, MSN, AOL and Yahoo competing for seven-figure ad deals, they are turning to a higher caliber of content creators to develop the kind of entertainment content that rivals TV. Recent examples like the Mattel-sponsored ’Genuine Ken’ series is the first half-hour web original on Hulu, and is proving it can compete with its pricier network TV comparables. What’s the state of branded entertainment in 2011? Does traditional celebrity or internet star prove to be more valuable in terms of talent? What kind of ROI are brands looking for now with the latest generation of online series?
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