Tubefilter Research Analyst Adam Wright is on the ground in New York City this week covering Advertising Week (#AWNY) and the New York Television Festival (#NYTVF) for Tubefilter News. You can follow his live tweeting of the events on twitter.
Welcome to New York, a place where art meets commerce in awkward matrimony. This week is a prime example of that marriage, as both New York Television Festival, “the first recognized independent television festival, providing a platform to elevate the work of artists creating for the small screen”, and Advertising Week, “a weeklong think-tank … focus[ed] on the power of advertising and neighboring industries,“ have taken over town and shacked up in an unholy union for the sake of their redheaded step-child: Branded Web Content.
Unlike the Emmy’s mere lip service to the emerging medium of Web Television, both NYTVF and AWNY are aggressively pushing web television and digital video on this year’s agenda. I will be covering numerous events ranging from an AWNY panel on branded entertainment, as leaders of branded entertainment pitch their craft to ‘Mad Men,’ to traditional media grappling with “A Look at Tomorrow’s Television,” and most importantly an entire day devoted to Web Television including sneak peaks of Fox’s new Digital Studio, 15 Gigs, Illeana Douglas’ Easy To Assemble spin-off Sparhuesen, and much more.
As for me, my name is Adam Wright. I’m a recent addition to the Tubefilter team. I work as a research analyst, and lately I’ve been spending my time on some exciting new projects for a soon to be announced Tubefilter division. I spent the last year in Los Angeles finishing up my Masters from Carnegie Mellon’s Entertainment Industry Management Program. While there, I had the chance to intern at places such as NBC Universal in Digital Distribution and MySpace Video in Content Development. Outside of my work at Tubefilter, I’m a freelance marketing and distribution consultant for web video and musicians alike. You can read more of my thoughts on my blog.
